Tuesday 20 January 2004
For immediate release
Press release # 040120-sabre
Sabre's sharp new look cuts through the clutter with new branding
and Web site
Brighton and Hove’s Sabre Telecommunications today launches
a new Web site and corporate identity created by designer Nigel
Gordijk of Common Sense Design.
Communications and networking firm Sabre commissioned Common Sense
to redevelop its logo, making it more modern and dynamic. So that
existing clients were not alienated, Sabre's existing, familiar
colour scheme was retained. The three-dimensional globe icon that
forms part of the new logo is based on two quote marks that come
together to form an 'S'.
The Sabre Telecommunications Web site - www.sabretele.com - is the first marketing collateral to feature the logo. The new
site has been redesigned by Common Sense following Sabre's brief
to make it cleaner and the content more accessible. Nigel Gordijk
created the new look and programmed templates for Sabre's in-house
technical team to add content.
Common Sense creative director Gordijk said: “Many clients
choose to work this way, asking me to provide programmed templates
rather than build the complete site. This allows them more flexibility,
as well as lowering the cost of production. I basically hand over
fully-functioning Web pages that are ready for them to populate”.
About Common Sense Design's Nigel Gordijk
Nigel Gordijk is an accomplished, independent Web consultant with 20 years
of design industry experience. His client list includes BP, Royal Shakespeare
Company, Honda, Primus Telecommunications, and No 10 Downing Street (UK Prime
Minister). He has also designed sites for New Hamburg Firebirds, The New Hamburg Harry Potter Festival, Kitchener Waterloo Habilitation Services
and Waterloo florist, Lilies White.
Nigel is one of the co-founders of Creative
Latitude, a worldwide network of creative professionals that promotes ethical
business practices within the design industry.
