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Creative Latitude

Articles by Nigel Gordijk

The first steps to business success: get hit by a car, then lose your job
These days it seems that every other wage-slave is quiting their secure full-time job so that they can set up on their own. Why do people give up a guaranteed monthly pay cheque for the long hours, hard graft and stress that comes with working for yourself?

Three ways to market your Web site effectively
Many companies spend considerable time and money preparing for the design and production of their Web sites, but neglect to think ahead to how they will market it when it is live. Here are three ways to get people visiting your site and keep them coming back.

What you should know before designing a Web site
A guide to defining your site’s audience, making it part of your other marketing activities, and issuing a call to action.
Click here to download the 12 page free guide - What you should know before designing a Web site - in PDF format (269 Kb).

How marrying a Canadian improved my customer service
It's about time that we Brits learned how to complain.

Always read the label
Checking the label on products often reveals a surprising source of origin.

How to write a winning proposal
When a potential client approaches you to see if you can handle their projects, how do you prove yourself without resorting to creative output? The answer is to write an informative and insightful project proposal. Here's how...

Why some clients are nothing but trouble
Ever had one of those nightmare clients that is always making ridiculous requests and is never happy with anything you do? Here's why...

Virtual Teamwork
How solo freelancers can form alliances to provide a wider range of services.

Remotely Working
Solo operators who offer Web design services are increasingly working direct for big name clients who want to avoid high fees by using experienced freelance talent. For the Web designer, this means wearing several hats including that of project manager. How do you keep a project running smoothly without jeopardizing what you do best - designing?

Have Pad, Will Travel
Commuting? How to make the most of unavoidable down time.

Lost in Space
Clear navigation will stop your site's visitors getting lost.

 

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